A total of 1203 pieces of plastic and other pollutants stopped from entering the stormwater system & reaching the Waitamata Harbour.
Application

Manufacturing

Customer

Foodstuffs

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Reducing Plastic Pollution from Supermarkets Before It Reaches the Waitematā Harbour

Project Overview:

Supermarkets are among the busiest commercial environments, combining high pedestrian traffic with active loading zones that generate significant amounts of litter and packaging waste.

Recognising the opportunity to reduce stormwater pollution at its source, Foodstuffs North Island partnered with EnviroPod™ in 2016 to trial the LittaTrap™ across several supermarket locations.

The objective was to better understand the type and quantity of pollutants entering the stormwater network and evaluate how effectively LittaTrap™ could prevent litter from reaching the Waitematā Harbour.

The trial demonstrated how simple catch basin filtration can help supermarkets reduce their environmental footprint while supporting cleaner waterways.

The Challenge:

Busy supermarket sites generate a variety of pollutants that can be washed into stormwater drains during rainfall events.

Common sources include:

  • Customer litter
  • Food packaging
  • Plastic wrapping
  • Cigarette butts
  • Polystyrene
  • Organic debris from landscaped areas
  • Loading dock waste

Without treatment, these pollutants flow directly into local waterways where they contribute to plastic pollution and environmental degradation.

Foodstuffs wanted to better understand the scale of the issue and identify practical ways to reduce litter entering the stormwater network.

The Solution:

Working with the Foodstuffs North Island team, EnviroPod™ selected two representative supermarket sites for a monitoring programme.

Five strategically selected catch basins were fitted with EnviroPod™ LittaTrap units.

The catch basins represented a range of site conditions, including:

  • High-loading truck delivery areas
  • Customer car parks
  • General site drainage

Each LittaTrap™ was monitored over 168 days (approximately six months) to capture quantitative and qualitative data on the pollutants entering the stormwater system.

Monitoring Methodology

Each month, EnviroPod™ inspected every LittaTrap™ and:

  • Removed and emptied the basket
  • Photographed the captured material
  • Sorted pollutants using a standardised litter classification system
  • Recorded the quantity and type of pollutants collected

This consistent monitoring provided valuable insights into litter sources and seasonal trends across the supermarket sites.

The Results:

Over the monitoring period, the five LittaTrap™ units captured:

1,203 pieces of litter

This equates to an average of:

523 pieces of litter per catch basin per year

Key Findings:

  • 75% of all litter captured was plastic
  • Cigarette butts were the single largest pollutant category
  • 243 cigarette butts were intercepted
  • Cigarette butts represented 20% of all litter captured

Other pollutants included:

  • Soft plastics
  • Hard plastics
  • Food wrappers
  • Polystyrene
  • General packaging waste

Every item captured represented litter that was prevented from entering the stormwater system and ultimately the Waitematā Harbour.

75%  of the litter collected was plastic (Soft Plastic, Hard Plastic, Food wrappers, Cigarette butts & Polystyrene)
A total of 1203 pieces of plastic and other gross pollutants were stopped from entering the stormwater system and making reaching the Waitamata Harbour. This is an average of 523 pieces of litter per pit per year.
 If 4 x LittaTaps were installed at each store, the group could potentially stop approximately 900,000 pieces of plastic & litter a year from entering the marine environment via the storm drains every year.

Scaling the impact:

The monitored catch basins represented only a small proportion of the stormwater network across each supermarket.

Using the monitoring data, EnviroPod™ estimated that:

  • Trial Site One could prevent approximately 7,322 pieces of litter entering waterways each year.
  • Trial Site Two could prevent approximately 6,799 pieces of litter annually.

The wider opportunity is even greater.

At the time of the study, Foodstuffs North Island operated 421 retail outlets, including:

  • New World
  • PAK'nSAVE
  • Four Square
  • Liquorland

If just four LittaTrap™ units were installed at every store, the network could potentially prevent:

Approximately 900,000 pieces of plastic and litter from entering waterways every year.

Why LittaTrap™?

LittaTrap™ provided Foodstuffs with a practical solution that could be retrofitted into existing stormwater infrastructure without disruption.

Key benefits included:

  • Captures litter before it reaches waterways
  • Simple retrofit installation
  • Easy hand maintenance
  • No confined space entry required
  • Suitable for busy commercial environments
  • Provides measurable environmental outcomes

The monitoring programme also provided valuable data to help identify litter hotspots and inform future environmental initiatives.

Environmental Benefits:

Retail and supermarket sites are important contributors to urban stormwater pollution due to their high visitor numbers and continuous freight activity.

Capturing litter at the catch basin:

  • Reduces plastic pollution entering rivers and harbours
  • Protects marine ecosystems
  • Prevents plastics from breaking down into microplastics
  • Supports corporate sustainability programmes
  • Demonstrates proactive environmental stewardship

Small interventions across multiple sites can collectively deliver significant environmental benefits.

Conclusion:

The Foodstuffs North Island trial demonstrated how at-source stormwater treatment can significantly reduce litter leaving busy retail environments.

In just six months, five LittaTrap™ units prevented more than 1,200 pieces of litter from entering the stormwater system, with plastics accounting for three-quarters of all captured material.

The results highlight the potential for supermarket networks to make a measurable contribution to cleaner waterways through simple, scalable stormwater management solutions.